05 October, 2017

SmartHalo Entering Apple Stores

Hi fellow cyclists,

We have a big announcement today: SmartHalo will be sold in Apple stores in North America.

What started out as an idea 3 years ago will now be sold in one of the most prestigious tech stores around the world. This is great for many reasons:

  • This is going to make the product even better. We are a feedback-driven company. As more and more cyclists get their hands on SmartHalo, we will gather more valuable insights on how we can continually improve the software and firmware that drives SmartHalo. We even received some precious tips from Apple on how to improve the experience.
  • This exposes SmartHalo to a whole new crowd. Lots of cyclists don’t know about SmartHalo yet. This will provide a new venue for those people to discover us as it will be sold in Apple stores and on Apple’s online store. In the end, if more people with more SmartHalo devices on their bikes can also convince more people to bike safer, we all win.
  • Apple has pretty high standards for the products it sells in its stores. Being considered as a device worthy of selling next to iPhones, iPads, MacBooks and Apple Watches is an honour we couldn’t be more proud of.

As we let that sink in, we want to take a moment to thank all of our Kickstarter backers and pre-order customers who have helped us turn our vision into a product thousands of people use to make their bike rides safer and more fun.

This adventure has led us to many new places since its modest beginnings. We have learned so much during this journey and have yet much to learn. Going from web sales to retail is a new milestone in SmartHalo’s history.

We’re happy to have you along for the ride.


-The SmartHalo Team

Curious about the SmartHalo collection?